PRESS
A Truly Bespoke Bra Experience
Our Mission
Wearing a bra should not be torturous. When you have a bra that fits, it's comfortable and it's made for you. When you wear something that fits, flatters, and supports, it helps you with your confidence inside and out.
Our Founder, Ruhee Rajan
“It's important to have a bra that fits because it's a garment that you're wearing for 14-18 hours a day and you shouldn't have to feel that it's the first thing that you want to throw off when you get home.”
Having been displeased for a long time with the quality and selection of bras in the mainstream and specialty market, she gave up the search and decided to learn how to make her own custom bra from a local sewing studio, immediately noticing the difference, and has never looked back.
How to Self Asses Potential Signs of Breast Cancer
Our Journey Creating The Perfect Custom Mastectomy Bra
The Sahaara 2
We are thrilled to be releasing the highly anticipated design updates for our Sahaara Collection! Our original Sahaara Collection was introduced two years ago and was designed for those looking for a relaxed and minimal look without compromising support. We spent a year testing out the design, and then released a pattern for our sewing community last summer in 2022. Turns out there were even more improvements we could make, so we did! Our Sahaara 2 pattern is dropping so soon, and we can't wait to hear what you think.
Normalizing Asymmetrical & Uneven Breasts
Breast asymmetry is a reality for more than half of all women, and is completely normal. Asymmetry can range from minor differences between the breasts to very significant differences in size and shape.